WE’RE IN THE STORYTELLING BUSINESS

We are on a mission to provide athletes and customers the best agency experience in the industry.

We believe in high quality experiences and high quality products.

We believe in long-term relationships and long-term value.

We believe in clear communication to our customers and to our team.

We strive to delight our customers.

We invest to make ourselves better professionals.

CEO & Founder

CEJIH YUNG

Cejih, pronounced “CG”, is a unique Chinese name. ‘Ce’ means ‘polite, thoughtful’ and ‘jih’ means ‘intelligent, smart’.

He founded The CG Sports Company in 2016 which has since grown into one of the premiere sports marketing firms in the industry. He developed his love for sports at a young age growing up as a competitive swimmer in the greater Seattle area. Cejih holds an MBA from the University of Washington and a certificate in Negotiation Mastery from Harvard Business School.

Cejih and the team at CG Sports are highly creative and passionate about helping clients build their brand.

The power of genuine relationships is everything. 

Whether it's with our clients, their families, coaches, or our incredible team, investing in authentic connections has been the bedrock of our success.

Embrace the unexpected detours.

Business, and life, rarely follow a straight line. I've learned to find opportunity in the twists and turns, even when they feel daunting. So many of our wins as a business came because we still said “yes, lets do this” when life threw us curveballs.

Belief is a renewable resource. 

There will always be challenges, but maintaining an unwavering belief in our mission, our clients, and ourselves is what propels us forward, even on the toughest days.

THE CG SPORTS TEAM

  • Michael Galindo

    SALES

  • Dane Vanderkaay

    SALES

  • Nicole Wurtele

    GRAPHIC DESIGN

  • Mike Nicloy

    PUBLISHING

FREQUENTLY ASKED QUESTIONS

  • CG Sports provides comprehensive, 360-degree management for our clients. This includes expert contract negotiation, strategic marketing and brand development, public relations and media training, securing endorsement and partnership opportunities, and long-term financial and post-career planning to ensure success both during and after your professional career.

  • We believe every client has a unique story. Our process begins with in-depth brand coaching to define your personal brand, values, and goals. From there, we develop a custom marketing strategy that includes building a professional website, growing your social media presence, securing authentic sponsorship deals, and creating content that connects you with a broader audience.

  • Your contract negotiations will be led by our experienced agents who have a deep understanding of league standards, salary caps, and performance-based incentives. We work diligently and strategically to secure the most favorable terms that reflect your true market value.

  • We are selective in our representation to ensure each client receives dedicated, personalized attention. We look for people who not only demonstrate exceptional talent and potential in their sport but also possess strong character, a dedicated work ethic, and a desire to build a positive and lasting legacy.

  • Our approach is holistic and personal. We go beyond contracts and endorsements to focus on building a sustainable, long-term brand and business for each client. Our unique combination of client management and team consulting gives us unparalleled insight into all facets of the sports industry, which directly benefits our clients.

  • We provide a suite of strategic consulting services designed to elevate your organization. This includes brand development, sponsorship sales strategy, fan engagement initiatives, and event management. We leverage our industry expertise to help you increase revenue, build a more passionate fanbase, and enhance your market presence.

  • Our sponsorship service is a multi-step process. We start by creating custom sponsorship packages and a professional pitch deck that clearly articulates your team's value proposition. We then help you identify and connect with brands whose goals align with your own, setting you up for successful, long-term partnerships.

  • Absolutely. From large-scale tournaments to community engagement events, our team has the expertise to manage logistics, marketing, and execution. We work to create memorable and flawlessly run events that benefit your organization, your fans, and your partners.

  • The best way to start a conversation is by visiting the "Contact" page on our website. Fill out the inquiry form with your details, and a member of our team will get back to you promptly to schedule an initial consultation.