Once upon a time…
CG Sports Co. has been working with athletes since 2016. Our original slogan was "Let's Have Fun" and that's how we approach everything we do.
We have grown to have a roster of clients that include MLS, NFL, WNBA, Olympians, Paralympians, athletic coaches and teams.
CG Sports Co. Milestones
2017
Worked with Olympic Swimmer Jacob Pebley to launch his personal brand. This was the beginning of our flagship service: Brand Camp.
2017
Signed our first major corporate sponsorship deals that would last through 2020.
2018
CG Sports and Jacob Pebley co-founded the Back2Back Swim Camp for elite high school athletes.
2019
CG Sports partnered with LendingTree to form "Team Lending Tree", which included a sponsorship with four of our athletes.
2019
Six CG Sports athletes competed at World Championships in Gwangju, South Korea.
2019
CG Sports signed the first publishing deal with Olympic Swimmer Elizabeth Beisel. A few months later, her book, "Silver Lining", released on Amazon at #1, breaking the publisher's sales records.
2019
Four CG Sports athletes were chosen to go to the 2020 Tokyo Summer Olympics.
2020
CG Sports partnered with Focuswise, Inc., and hosted "Olympic Legend Speakers Bootcamp."
2020
In the face of the pandemic, CG Sports pivoted to producing live online content to thousands, creating the CG Sports Network.
2020
CG Sports officially formed CG Sports Publishing, providing publishing services in-house and giving athletes a direct avenue to have their stories told.
2020
CG Sports Network gets into the podcast game, signing “Career Competitor” and “Champion's Mojo”
2020
CG Sports expands to become a full service sports agency, with expertise in athlete branding, sponsorship, media, and publishing.
Companies We’ve Worked With
Meet the team behind CG Sports
Who is CG?
Cejih, pronounced "CG", is a unique Chinese name. ‘Ce’ means ‘polite, thoughtful’ and ‘jih’ means ‘intelligent, smart'. He founded The CG Sports Company in 2016 which has since grown into one of the premiere sports marketing firms in the industry. He developed his love for sports at a young age growing up as a competitive swimmer in the greater Seattle area. Cejih holds an MBA from the University of Washington and a certificate in Negotiation Mastery from Harvard Business School. Cejih and the team at CG Sports are highly creative and passionate about helping athletes build their brand.
Cejih writes a weekly blog called “Cejih Explains” about all things athlete branding, sponsorship, and sports marketing.
Cejih and 3x Olympian, Elizabeth Beisel.