Using the 3L content framework for your brand
Now that you’ve launched your brand, you’ve completed phase 1. Now it’s time for Phase 2: creating regular content. Many people create a brand because they have expertise in one area or a powerful story to share that can impact others.
But how do you get your brand out there after a launch? The answer is through content.
One of the most powerful ways to do this is through written content. These can be in the form of blogs, newsletters or long form social media posts. Here is an easy framework you can use to take the hard part (coming up with ideas for content) off of your plate.
It’s called the 3L Framework and was developed by our friend, Teddy Mistrosilis. It has three simple steps.
Step 1: What have I learned? Make a list of things you’ve learned in the past. Don’t worry if they’re “good” ideas. Just list them.
Experiences you had
Skills you developed
Knowledge you gained
Observations you made
Lessons you accumulated
Step 2: What am I learning now? Make a list of things you’re currently doing and learning.
Skills you’re building
Ways you’re improving
Mistakes you’re making
Projects you’re building
Subjects you’re studying
Step 3: What do I want to learn? Make a list of things you want to learn in the future.
New skills
New interests
Other strategies
Deeper knowledge
More competencies
Here’s an example. Let’s say I work in sales. Sales is the main topic area I’m going to write about. Here’s how I’d use the 3L Framework to generate ideas:
Step 1: What have I learned in sales?
How to qualify leads
How to map org charts
How to prospect
How to cold email
How to cold call
Step 2: What am I learning now in sales?
How to negotiate
How to structure deals
How to expand an account
How to close more effectively
How to build C-level champions
Step 3: What do I want to learn in sales?
How to build a sales organization
How to sell different product types
How to structure multi-year deals
Daily habits top sales people utilize
How to use different pricing strategies
That’s 15 ideas in a two-minute brainstorm. Is it a perfect list? No, but it’s a solid start. In the next issue, we will show you how to pour fuel on this and really take off.
