EMPOWERING UNIVERSITY PROGRAMS WITH NIL & BRANDING SOLUTIONS
At CG Sports, we serve as a dedicated marketing adviser for university athletic programs, handling the heavy lifting of NIL management so coaches can focus on performance. We partner with teams to build a comprehensive, well-run NIL and branding system that drives athlete earnings and serves as a powerful tool for future recruiting efforts.
OUR SERVICES FOR TEAMS & UNIVERSITIES
We provide an annual recurring partnership that rallies the business community around your program and equips your athletes with the skills to succeed in the market.
NIL Ecosystem Building:
We build a custom database of companies to create a target market specifically for your athletes and handle the outreach and prospecting to potential partners.
On-Site Brand Camp Workshops:
We deliver interactive, in-person workshops focused on "Personal Branding and Team Sponsorships." These sessions cover:
Storytelling: Helping athletes identify their unique story and assets.
Sales Training: Live role-play scenarios, sales cycle workflows (prospecting to closing), and strategies for engaging warm leads.
Deal Generation: Practical guidance on filling the NIL funnel and finding those first critical deals.
Ongoing Athlete Support:
Beyond the workshops, we provide virtual coaching and monthly office hours to ensure athletes have continuous guidance.
Program Marketing:
We create marketing materials designed to build hype, increase the value of your university in the NIL market, and get partners excited about investing in your team.
WHY PARTNER WITH CG SPORTS?
Recruiting Advantage:
Market your program as having a proven, professional NIL system that actively helps athletes secure deals.
Community Connection:
We actively rally the local university business community to support your program.
Turnkey Management:
Our team manages the complexities of NIL and brand management, allowing your staff to remain focused on training and competition.