Social Media Posts You Should Be Making: Team Edition

Social media is a key component of marketing and how we consume information. However, marketing strategies should vary depending upon your role.

Over the years, we’ve worked with athletes, coaches, and teams to help them develop their brand and marketing strategies. This series will highlight successful strategies that work for the different groups (athletes vs. coaches vs. teams).

This week, we are covering successful posts that teams should be making.

• Awards, records, and accolades. Amazing moments happen in college sports and your team’s Instagram account should highlight those moments! Individual, team, pool, academic, and more — celebrate them all! These moments show your community that your team enjoys celebrating each and every win!

• Reels of action. Did someone throw down a fast swim, nail a killer shot, beat the clock? Sharing these moments not only celebrates current members of your team, but also invites your community into the action. Community members who can’t travel will get to see loved ones compete and recruits will catch a glimpse of the success the team could help them achieve.

• Bonding moments. Teams spend a lot of time together. Sharing photos from a training trip and moments of celebration let people into the heartfelt moments your team experiences.

Tune in next week for our final installment of “Social Media Posts You Should Be Making!”