The 3-post IG strategy
Okay team, let's talk social media strategy. In today's world, your online presence is a critical part of your personal brand, and trust me, sponsors are watching. A little planning goes a long way, and I'm a big believer in mapping out your next three posts in advance. This simple practice signals professionalism to potential and current sponsors immediately.
Why three posts? It's manageable enough to implement consistently, but substantial enough to show a narrative or theme. Sponsors aren't just looking for a single shout-out; they want to see that you can thoughtfully integrate their brand into your regular content flow.
Here’s a simple framework you can use to plan your next three posts:
Your 3-Post Planning Framework
Post 1: The Hook/Theme Introduction
Purpose: Grab attention and introduce a general theme or topic that you can expand upon. This could be related to your training, a recent event, a value important to you, or even a behind-the-scenes look at your life.
Content Idea: A high-quality photo or short video with a caption that poses a question to your audience or shares an initial thought on your chosen theme. Keep it engaging and open-ended to encourage interaction.
Post 2: Expanding on the Theme/Adding Value
Purpose: Dive a bit deeper into the theme introduced in Post 1. Provide more context, share a tip, tell a short story, or offer a different perspective.
Content Idea: This could be a carousel of images, a longer video, or a text-based post with a graphic. Connect it back to Post 1 explicitly and start thinking about how Post 3 will build on this. If a sponsor is involved, this is where you can naturally integrate their product or message in a way that provides value to your audience within the theme.
Post 3: The Call to Action/Sponsor Integration/Look Ahead
Purpose: Conclude your mini-series or theme. This is a great place for a clear call to action – whether it's to check out a sponsor's product, visit a website, or engage with you further. It's also an opportunity to tease what's coming next.
Content Idea: A strong visual that supports your call to action or summarizes the theme. The caption should be concise and direct, guiding your audience on what you want them to do next. Make the sponsor integration feel like a natural conclusion or solution related to the theme you've explored.
Remember, consistency and thoughtfulness are key. By planning just three posts ahead, you create a more cohesive and engaging feed that not only resonates with your audience but also demonstrates to sponsors that you are a strategic and valuable partner. Start planning today, and watch the difference it makes!
