This Barbie loves a marketing plan đź’—
Good morning. You can't beat good marketing.
Few marketing plans have been as successful as Barbie's this summer. No matter where you look, you can see the neon pink touching all areas of our economy.
Here are our favorite takeaways from Barbie's marketing:
Partnerships can be unique. Case in point: Barbie's influence on the sports, food, AND entertainment industry. Don't limit yourself when creating your next marketing strategy. Think of how you can respectfully push boundaries and expand your market.
Great marketing inspires audiences. Don't believe me? Look no further than the hordes of people dressing in pink or as their favorite Barbie/Ken when attending the movie. The more your audience is engaged, the more self-sustaining your marketing plan becomes.
Coordinated marketing lifts up other brands. "Barbenheimer" created a hype that excited viewers all summer long. The blockbuster movies have been such a hit that they have been credited with helping to stimulate the economy.
Don't be afraid to think outside the [Barbie] box for your next marketing strategy. It very well could be a blockbuster hit!
-- Taylor and the CG Sports Company
OTHER BIG NEWS THIS WEEK:
Jack Dahlgren served as flag bearer for the USA at the 2023 World University Games.
Katie Grimes was featured in Sports Illustrated!
Listen to Irish Holland discuss "Should you take a do over?" on Champions Mojo podcast.
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
Paige Madden spent the past week racing in Irvine, California at the TYR Pro Series Championships. While there, Madden delivered a gold-medal sweep of the women's 200 free (1:57.41), 400 free (4:07.91), and 800 free (8:32.46). Madden also posted a time of 16:29.63 in the women's 1500 free.
Click here to view full results from Irvine.
The 2023 World Paralympic Champsionships has splashed into action and Colleen Young has a full schedule! Young has already posted a second-place finish in the women's 100 breaststroke SB13 with a time of 1:15.89.
Coming up in the meet, Young is slated to swim the 50 Free S13, 100 Back S13, and 200 Individual Medley SM13.
Click here for the full competition schedule and results.
Tianna Madison has spent the last several weeks connecting with different communities. She visited Nystrom Elementary Schoolin Richmond, where she read to students from the book When Things Aren't Going Right, Go Left.
Additionally, Madison served as the Grand Marshal for the inaugural Elyria Youth Track Club Summer Games.
Throwback: Examining NIL Rights in College Athletics for "Non-Revenue" Sports
I put “non-revenue” in quotes because that is what society loves to call them these days. Yet, universities are willing to pay more than $250,000 in salary to the top coaches of these “non-revenue” sports. This proves universities and athletic directors see at least that much value in these sports. Do you know who else will see this kind of value in these “non-revenue” sports? Brands and sponsors.
In one study, AthleticDirectorU and Navigate analyzed monetary values of social media followings and applied them to the top student-athletes of the 2019-20 school year. They came up with a list of the top 25 most valuable student-athletes with an approximate value of how much money each one could have earned if they were allowed to use their NIL rights in endorsement deals. The results were somewhat surprising.
Of the top 25, 17 came from “non-revenue” sports (i.e. not football and men’s basketball). If you exclude men’s baseball, “non-revenue” sports accounted for 15 of the top 25. Additionally, more than half of the top 25 were women athletes. Gymnastics saw 5 athletes in the top 25, including 2 in the top 5. For reference, men’s basketball saw the same number of 5 athletes in the top 25, and football only accounted for 3 of the top 25.
Click here to read the study conclusion and our takeaways!
Team USA finished the 2022-23 individual FIE season with the world's top two men's foil fencers! With Paris less than one year away, Alex Massialas is looking ahead to the next Olympic Games!
Honey Stinger
Do you feel sluggish hours after a work out? Do you struggle to feel energized before working out? The Hive is here to help.
The Honey Stinger Hive was created for those who appreciate and love their individual sports. Honey Stinger seeks to provide optimal nutrition centered around honey-powered fuel. As a community, the Hive seeks to empower athletes from all walks of life and to share their stories, creating more connections between athletes.
Honey Stinger's honey-powered fuel is showcased in several collections from waffles to energy chews to cracker bars. Visit www.honeystinger.com to shop the collections.
Champion's Mojo, Episode #220: "5 Tips for Race Day Mindset"
Do sweaty palms and a racing heart ruin your performance on race day? Fear not, this episode of Champion's Mojo is here to turn your nervousness into a superpower. Kelly Palace, host and mental performance coach, shares five invaluable strategies to transform your race day mindset. From embracing your nerves to crushing the comparison monster, Kelly's advice is drawn from her coaching experience and interviews with confidence coaches, sports psychologists, and Olympians.
You'll be reminded to stay focused on the process, not the outcome, and to remember that every performance is a learning opportunity.
Kelly also introduces the concept of a 'confidence credit card.' This is a plastic card that was gifted to participants at the 2023 Summer US Masters Swimming Nationals. The card guides you to channel positive emotions and achieve optimal performance. If you would like a confidence credit card, email us at Hello@ChampionsMojo.com
This episode will inspire you to bring out your inner champion. Don't forget to stay in your lane and this episode will guide you towards your best performance yet!
Catch up on EVERY episode at ChampionsMojo.com.
Mike Tollin - Award-Winning Producer & Director
Mike Tollin, award winning Director & Producer and Co-Founder of SlamBall joins Sports Business Radio. Tollin discusses the re-launch of SlamBall as well as his successful career producing award-winning content such as the documentary “The Last Dance” about the Michael Jordan Chicago Bulls, hit TV shows such as “One Tree Hill” and “Smallville” and movies such as “Summer Catch”, “Radio” and “Coach Carter”.
Catch up on EVERY episode online!
