Start the clock ⏰
Good morning. The Olympic countdown has begun.
There are officially less than 365 days until the Olympic and Paralympic Games!
Personally, we're super excited at CG Sports Co and, trust me, our usage of exclamation marks is only going to increase as we approach the Games.
Here's what we're doing in the meantime:
Revisiting goals. This includes goals we've set for ourselves internally as a company and goals that we have set with our clients. Our actions in the next year need to prepare our team (clients and staff) and make a positive impact as we charge towards the Games.
Sharing our knowledge. The time leading up to and away from the Games is busy. The more we can educate our clients and provide them with the tools for clinics, speaking engagements, and more, the better equipped they will be as life gets busier.
Getting hyped. Let's face it, people who continue to work in sports do so because they love sports. We're amped for Paris and can't wait to cheer everyone on as they pursue their athletic dream.
My challenge to you this week: revisit your goals. Celebrate what you've already accomplished and see what may need modified as we cruise towards Paris.
Enjoy your week!
-- Taylor and the CG Sports Co team
OTHER BIG NEWS THIS WEEK:
Roșie Brennan won the 15km roller ski race in Sweden on the final day of the Trollhättan Action Week.
The 2023 Lead Summit is this weekend! Follow all of the fun on Instagram!
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
Athletes Unlimited concluded the 2023 season and Haylie McCleney dropped the mic on her fourth season in Rosemont, Illinois. McCleney played a significant role for Team Denham in Games #27 and #29, making it onto base 8 times in Game #27 and scoring four runs in Game #29.
Read the full recap of the final games online.
Jack Wallace has returned from competing in the 2023 ICF Canoe Sprint and Paracanoe World Championships in Duisburg, Germany. While there, Wallace posted two new PRs in the KL3 Men 200 meter Paracanoe race. First, he posted a new PR of 43.807 in the heats, before lowering his PR to a 42.755 in the semi-finals.
Click here to view all results from the World Championships.
Elizabeth Beisel joined the Greater Monmouth YMCA recently for a swim clinic. While there, Beisel hopped in the water and reviewed backstroke technique with the swimmers.
Interested in bringing a CG Sports Co athlete to your team for a swim clinic? Reach out to our team and let us know any questions you have.
Re-marketing: How to convert from social to paid deals
Today we are going to breakdown one of my favorite marketing concepts: Re-marketing.
Re-marketing is the act of recapping or sharing something that you’ve already done. It is one of the most effective marketing strategies you can implement for your brand.
The best part is that it’s super easy and requires very little creative thinking or ‘original’ content creation.
Here is an example of how it works:
Step one, “Write about something you recently did”: If you recently gave a paid speech, clinic, camp, charity or sponsorship appearance, do a short write up about your experience. Include who the event was for, how they found you (website, DM, referral) and what the event was about. Share what you talked about and your takeaways from the experience. In total this may only be a few sentences or 1-2 paragraphs, which is completely fine.
Step two, “Post 1st on your website, then on social media”: Gather up a few photos from the event and then do the following in this order. First, make a blog post on your website and copy/paste the text you wrote in Step 1. You can include a few photos in the blog if you wish. Second, post to Instagram/Facebook/LinkedIn (your choice) and include many photos. For the text, include just a couple of sentences as a teaser but not the entire written piece. Direct your audience to “Read my full recap at the link in bio, thank you!”.
Read our remaining three steps online and give this a try! It’s an exciting part of marketing your brand and being a pro. Enjoy!
See you next season, AU Pro Softball!!
Passage Wealth Partners
This weekend marks the Lead 2023 annual summit. If there was one consistent theme over the past year, it was this: Be where your feet are.
This idea was presented by Tara Zimmerman, representing our partners at Passage Wealth Partners, and it’s been on our minds ever since. But what does this really look like for an athlete, when our biggest focus is doing everything in our power to prepare for success in the future?
Your challenge this week: The next time you feel yourself getting anxious about the future, take a couple of seconds to bring your thoughts to the present moment. What are you doing right now? Is it something that you want to look back on and remember? What do you see? What do you hear? What feelings are coming to you in that moment?
Remember: Your mind will probably start to wander, but that is ok! When this happens, gently guide your thoughts back to the present and feel yourself begin to relax again.
“The world is better when young women have more money and more seats at more important tables and more platforms to change the world. When young women have the opportunity to learn about leadership, confidence, and mental health, they become those women who make the world a better place.” - Tara Zimmerman, Passage Wealth Partners
Passage Wealth Partners (PWP) provides a comprehensive approach to private wealth management to serve you, your family, and future generations. PWP begins by understanding your vision, values, and evolving goals before providing a recommended financial plan. Learn more about the services that PWP has to offer online.
Champion's Mojo, Episode #224: "Love, Life and Laps: Dale and Dave LeClair"
Ready for some Couples Mojo? Meet the dynamic duo of Dale and Dave LeClair, a married couple who have managed to blend their love for swimming and fitness into their relationship. This wasn't just a casual dip in the pool; we're talking about high-level mastery in the world of swimming. Listen in as they let us in on their journey, starting from shared shifts at a local swimming pool to competing fiercely in Masters Swimming. Their story doesn't stop there; they've braved long-distance triathlons and have plenty of advice to offer couples thinking of engaging in sports together. Dale and Dave's journey is an incredible testament to the power of shared passion in fostering personal growth and enhancing communication. They both swim for Palm Beach Masters.
Now, let’s dive into the deep end. Dale and Dave LeClair share their secrets on how to effectively train and taper for events. They take us through their individual taper strategies, their meticulous workout routines, and how they balance swimming with strength training and running. They emphasize the significance of shorter race pace intervals and provide insights on how to optimize training for maximum performance. Whether you're a pro or a beginner, Dale and Dave’s experience provides invaluable insights for anyone looking to improve their game. So grab your headphones and get ready for a splash of inspiration.
Catch up on EVERY episode at ChampionsMojo.com.
Sandra Richards & Andrea Zaretsky - Morgan Stanley Wealth Management
Sandra L. Richards, Managing Director, Head of Global Sports & Entertainment and Segment Sales & Engagement, Morgan Stanley Wealth Management and Andrea Zaretsky, Managing Director, Chief Marketing Officer, Morgan Stanley Wealth Management and E*TRADE from Morgan Stanley join this week’s edition of Sports Business Radio to discuss Money in the Making™. The new digital financial education program aims to help young athletes, entertainers and emerging talent in the sports and entertainment industry build and manage wealth. Learn more about the financial literacy program by listening to our conversation with Sandra and Andrea and by visiting etrade.com/gsemoneyinthemaking.
Catch up on EVERY episode online!
