From One Contact to a Whole Network: How Scott Spiezio Built Media Momentum for The Hardest Comeback

Since we published Scott Spiezio’s book, The Hardest Comeback, Scott has seen tremendous success — and a big part of that comes down to smart, diligent media outreach.

Setting the Foundation

When we built Scott’s author website, we made sure it was easy for media to find him and reach out directly. Our team stayed highly responsive, which helped us move quickly to get interviews set up.

Scott also worked with his own publicist and PR team. If you’re an author who’s able to make that investment, we always recommend it.

But You Don’t Need a Big Budget to Succeed

If hiring outside PR support isn’t in the cards, you can still generate real momentum by being diligent. That means consistently reaching out to local media contacts, sharing your author website with all your key information, and letting them know your book is coming up for release.

Scott’s Media Highlights

Scott’s outreach led to a wide range of coverage, including:

A feature article in USA Today . Multiple podcast appearances (The Unfolding Podcast, Cardinal Territory). Local news segments (KSDK St. Louis, WGNTV Chicago). Radio interviews in cities where he played professional baseball (The Jim Bob Show, 101 ESPN St. Louis). Conversations with faith-based organizations and addiction recovery groups, who connected deeply with his story (Morris Church, Christian Day at the Ballpark).

The Real Takeaway

This is a great example of how one media contact can multiply. Faith-based and recovery groups weren’t just interested in an interview — they wanted to help spread the positive message of The Hardest Comeback to their own audiences.

That’s the real opportunity for authors: one relationship, well nurtured, can parlay into access to an entire network.