Brand Camp Case Study: Katie Grimes
Building a Brand for Olympic Sensation, Katie Grimes
Katie’s brand highlights her love for music, old cars, Las Vegas life and world class work ethic.
BACKGROUND
At 17, Katie Grimes made history by becoming the youngest person to qualify for two Olympic Games. Even the greats of the sport called her “the future, the now”. Katie’s personality, interests and passions outside of swimming make her a perfect ambassador for sponsors. Katie teamed up with CG Sports to bring her unique brand to life!
OBJECTIVE & RESULT
The CG Sports branding team used our branding workshops and coaching sessions to truly understand what Katie represented. We learned about her family values, love of old cars, music and chill attitude. A unique aspect of Katie’s story were her Vegas roots. Highlighting these aspects and bringing them to the front of her brand, helped sponsors get a better understanding of Katie’s value to a partnership.
BRAND THEMES
Family first
“Happy, Humble, Hungry”
Music, old cars, Vegas native
KATIE’S HIGHLIGHTS
1st Olympian to qualify for the Paris 2024 Olympics
Youngest to qualify for Tokyo 2020 Olympics
Described as “the future, the now” of Olympic swimming
Generational athlete who competes in pool and open water
KATIE’S PARTNERS
“I’m super stoked to be working with CG Sports! I have been so impressed with their creativity and how well they have understood my goals both in and out of the pool. CG Sports goes the extra mile. They are a key part of my team during my Olympic journey!”
“We are so excited to be working with Katie. They have believed in our process 100% and the results speak for themselves. Katie’s communication, thoughtfulness and fun personality make her a dream athlete to work with. We are honored to be part of Team Grimes and look forward to the exciting times ahead.”
