Brand Camp Case Study: Lilly King
Building a Brand for 3x Gold Medalist, World Record Holder, Lilly King
LIlly’s brand highlights her astonishing Olympic resume, outgoing personality and passion for speaking and community work.
BACKGROUND
Lilly King has been synonymous with success since the 2016 Rio Olympics. As Lilly began preparing for her third Olympic games (Paris 2024), she wanted to make sure she had a successful brand and business in place. Lilly wanted a professional looking business front in the market and to give opportunities a clear channel to work with her. With less than a year until the Paris Olympics, time was of the essence. Lilly teamed up with CG Sports to make it happen!
OBJECTIVE & RESULT
Lilly needed a rapid brand launch. The CG Sports branding team was able to prioritize her Brand Camp process and create multiple assets simultaneously. Working together with Lilly, we created, designed and launched the Lilly King brand into the market in under three weeks. Far ahead of our standard six week timeline.
In addition to merchandise we created a suite of virtual products on Lilly’s website that leverage her inspirational speaking abilities. This empowers fans to become customers and drive business directly to Lilly, while creating a high quality experience for the market.
BRAND THEMES
Fierce, confident
Self belief, “why not me”
Loves working with kids
LILLY’S HIGHLIGHTS
2-time USA Olypmian
World Record holder and individual gold medalist
5xOlympic medalist
8xNCAA champion
LILLY’S PARTNERS
“CG Sports brand camp was beyond efficient! Within 3 weeks of signing a contact, my website and newsletter were up and running. Five star experience and I would highly recommend it to other athletes. Cannot thank them enough!”
“Working with Lilly King has been incredibly fun. She loves to move fast! Within 48 hours of launching her website we had thousands of visits. These views turned into clicks which converted into sponsorship leads for our team to engage with. Lilly’s brand launch has led to new sponsorships, paid speaking and media deals. ”
