Sponsorship Case Study: Katie Grimes
Nevada State Bank signs with Katie Grimes for Paris 2024
Nevada State Bank teams up with Las Vegas 2-time Olympian Katie Grimes as her Official Financial Partner through 2025.
BACKGROUND
Nevada State Bank has sponsored and advertised with local Vegas organizations for many years. Despite being approached by many pro athletes over the years, NSB valued a true authentic fit before considering a long term partnership.
And then CG Sports introduced NSB to 2-time Olympian, Vegas native and long time NSB customer: Katie Grimes.
OBJECTIVE & RESULT
NSB worked with CG Sports to create an authentic sponsorship plan that highlighted the 20 year relationship between Katie, the bank and the Grimes family.
NSB will feature Katie in video ads, tv spots, billboards, postcards, stickers, t-shirts and social media. The campaign “Go Grimes Go” will be used in all NSB marketing in the greater Vegas and Reno areas.
Katie was the keynote speaker at the 2024 Nevada State Bank Annual Officers Meeting.
BRAND THEMES
Family first
“Happy, Humble, Hungry”
Music, old cars, Vegas native
KATIE’S HIGHLIGHTS
1st Olympian to qualify for the Paris 2024 Olympics
Youngest to qualify for Tokyo 2020 Olympics
Described as “the future, the now” of Olympic swimming
Generational athlete who competes in pool and open water
“We are proud to announce our sponsorship of world champion swimmer and Nevada State Bank client Katie Grimes,” said Terry Shirey, President and CEO of Nevada State Bank.
As longtime clients, the Grimes family has developed strong relationships with our bankers who enjoy cheering on Katie.
I can’t think of anyone who represents our brand – our focus on our community, relationship, and the values we all try to live every day with our clients and amongst each other, like Katie and her family do.”
“I really appreciate the one-on-one service I receive at Nevada State Bank.
My bankers keep track of how I am doing—professionally and financially—and congratulate me when I hit my goals, in the pool and with my finances.
Our family has been a client of Nevada State Bank for as long as I can remember. Having them help sponsor my dream feels very natural.”
