Olympic bids on the horizon
Good morning.
Is it too early to start talking about the 2040 Summer Olympics? London’s Mayor, Sadiq Khan, doesn’t believe so.
Earlier this week, the Mayor’s office published a report quantifying the economic impact that sporting events has on London. The goal? Elevate London to the status of “World’s Foremost Sporting Capital.”
Khan’s vision is currently on a positive trajectory. Last year, London hosted six major events, including the Champions League Final, and is hosting the Women’s Rugby World Cup final this year.
If the bid for 2040 is successful, London would make history as the first city to host the Summer Olympic Games four times (1908, 1948, and 2012).
Over the years, there has been a lot of attention on the cost and viability of the Olympic Games being held. Returning to a previous location, and a city known for hosting large sporting events, could work in London’s favor if the city opposed the bid.
Enjoy your Wednesday, folks!
— Taylor
Other news this week:
The TYR Pro Swim Series will continue in Fort Lauderdale, FL starting today (April 30th) and ending May 2nd. View full psych sheets online now!
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
Phoebe Bacon
After a strong NCAA Championship meet, Phoebe Bacon has swept a number of awards in the post-season. She was named to the 2024-25 Women’s Swimming & Diving Academic All-America First Team and is the first female Badger to be named to the team since 2000.
Additionally, Phoebe was named Most Valuable Player, the Most Outstanding Award, and the Bucky Award. The awards highlight her successes throughout the season, as well as at the NCAA Championships.
Anita Mitchell
The International Swimming Hall of Fame (ISHOF) has announced their specialty awards and author Anita Mitchell was named the recipient of the 2025 Buck Dawson Author’s Award!
Anita is the author of God Took My Arms but He Gave Me THIS GIFT. The book tells the story of Paralympian Abbas Karimi and his journey.
This Gift is on sale on Amazon for $15.99 — grab your copy today!
Amy Ennion
Ultramarathon swimmer Amy Ennion recently completed her fourth and final swim of the SCAR racing event. The four-day event concluded with a night swim at Roosevelt Lake in Arizona.
Previously, Amy completed swims (in Arizona) in Saguaro, Canyon, and Apache Lakes.
Learn more about each of Amy’s swims (and the SCAR racing event itself) on Amy’s Instagram account.
Social Media Posts You Should Be Making: Agent Edition
Social media is a key component of marketing and how we consume information. However, marketing strategies should vary depending upon your role.
Over the years, we’ve worked with athletes, coaches, and teams to help them develop their brand and marketing strategies. This series will highlight successful strategies that work for the different groups (athletes vs. coaches vs. teams).
This week, we are covering successful posts that agents should be making.
New signings. It’s an exciting day when a new partnership is forged! Sharing this news with the world ensures two things: first, it allows people in your community to celebrate with your agency, and second, it expands the audience of both you and your new partner.
Testimonials. Agencies and agents work with a lot of people: athletes, coaches, teams, and businesses. The beset marketing that you (an agency) can provide yourself is to share testimonials from successful events. This ensures that people see the good work that you are doing and understand your credibility.
Insider tips and tricks. As an agency, we don’t believe in hiding information from our community. As often as possible you should be sharing an inside look at how to get the best deals, where to learn information, and how to use the tools at your disposal. This is important because it flexes the knowledge that you have as an industry leader.
Did you miss one of our installments about social media posts to make? Catch up on all “Explains” posts online!
We are excited to welcome Jassen Yep to CG Sports! Jassen has an amazing story and we can’t wait to share his journey, brand, and website with you!
Sponsor Spotlight: Ralph Lauren
There are some brands that are truly iconic. How does one become iconic? Let us count the ways:
Branch into five major premium lifestyle products
Take risks and look beyond what is currently in style
Demand a bright future
Clothe U.S. Olympics for the last 14 years
And more!
For more than 50 years, the Ralph Lauren Corporation has been a global leader in the design, marketing, and distribution of premium lifestyle products. Ralph Lauren has crafted a distinctive American perspective and been an innovator in aspirational lifestyle branding.
Catch up on all episodes from Champions Mojo
Whether you’re killing time on your drive to work, at the gym, or while busting out your cleaning supplies, the Champion’s Mojo podcast is an option you should have on hand. The Champion's Mojo podcast is hosted by Kelly Palace, a world-record setting Masters athlete and Health and Performance coach, interviewing champions, coaches, and experts in what helps them excel in sports and in life.
Catch up on EVERY episode at ChampionsMojo.com.
Craving more from the Champion's Mojo team? Grab your copy of Kelly Palace's Take Your Mark, LEAD! on Amazon!
