Massialas makes 4th US Olympic Team
Good morning.
Last week, I shared my approach to writing good sales emails. It resonated with quite a few folks! This week, we dive into how to put those good emails to use along with other sales activities you can be doing.
When CG Sports started, we had one client and no sponsors. The need to stand out in the market was critical, so I decided to be really good at one thing: response time. And it worked! I swear for the first couple of years I'm pretty sure the only reason I won the deals that I did was because I replied quicker than everyone else.
Here are a few of activities that I try to do every week to keep my pipeline moving and prospects engaged:
1. Fast email response: Reply to a prospect's email quickly. Especially a new prospect - has to be within minutes. Earlier this week it took me 2 hours before I could reply to a new contact and I feel uneasy ha.
2. Nudge a prospect: Re-emailing a prospect after no response. My team and I will average a minimum of 5 nudge emails with no reply. We rarely give up.
3. Post meeting follow up email: We proactively send followup emails that include action items, dates, marketing materials and next steps. We believe that this helps get a deal done and provides a professional buying experience for our customers (and makes our athletes look good).
4. Emailing new contacts: Sending cold emails to contacts at new accounts who we've identified as warm prospects. We regularly research the contact, try to find a personal connection and send a thoughtful personalized 1-1 email to them. Our cold emails are generally less than 100 words btw. People will open it on their phone and don't like to scroll - make it easy for them.
5. Confirm a meeting: Confirming a buyer's meeting attendance is a GREAT sales activity. I will often do this via text. It's a great reason for one more outreach and shows that I value their time with me. It also prevents miscommunication or if my calendar invite went to their spam (which happened recently with an important sponsor call, thankfully I texted).
6. Back to office email: Creating a reminder for yourself to send an email when a contact returns from OOO. This one works really well and is one of my favorites to do! You'll be surprised how quickly you get a response and get moved to the top of their inbox (even if they've been ghosting you).
86% of business communication is done via email. If you can improve your email writing (see last week's newsletter) and improve your email speed - the impact on your results can be 2-3x.
Next week, I'll dive more into the data behind how these 6 activities work, so stay tuned for part 2!
Lastly, good luck to all of our athletes competing this week around the world!
Cejih
OTHER BIG NEWS THIS WEEK:
Roșie Brennan claimed her 13th World Cup Top Ten finish this season with a 9th place finish in the Lahti 20k Classic!
Sarah Thomas is scheduled to deliver the keynote address at the 9th Annual Colorado Women's Day - International Women's Day event on March 8th!
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
And just like that Alex Massialas is a four-time Olympian! USA Fencing announced this past weekend that Alex has secured his position in both the individual and team events for Men's Foil.
If you don't already I highly recommend giving Alex a follow on Instagram by clicking here.
Congrats to Alex, his coach - Greg Massialas, his teammates, family, and everyone who has supported Alex on his Path to Paris!
Did you know Jack Wallace does speaking events? Recently, Jack joined the Long Valley Middle School and spoke to the campus. He spoke about his experience as a Paralympian and showed off medals to the kids!
Interested in bringing a Jack or another CG Sports athlete to your campus? Contact us today!
Success with Sponsors: Social Media Edition
Social media is a key component of any sponsorship package of 2024. We love connecting our clients with sponsors that are both supportive and unique to them.
Before we do that, there are 3 things that anyone can do to ensure their future success with any potential sponsor:
Be authentic. Sponsors don't want a copy-paste athlete from a new sport. They want real people, which is why clarifying and owning your brand is a MUST. Show sponsors (and the world) what matters to you -- this will attract sponsors that align with your brand.
Post consistently. If a sponsor invests in you and makes you a member of your team, then you need to be a reliable member. Our advice: create a schedule for posting that works for you!
Be creative. Not only will this flex your brain and some "out-of-the-box" thinking, but it will also lead you to quality content.
Successful client-sponsor relationships do not need to be complicated. Following simple principles like staying true to yourself, posting consistently, and flexing your creativity will lead you to success!
Coming soon from CG Sports Publishing - This Gift: The Story of Abbas Karimi by Anita Mitchell!
Stay up to date with upcoming news and release information!
Lead Sports Co.
Since 2017, the Lead Sports Co. has educated and empowered hundreds of female athletes through the Lead Summit and Academy. Founded as LEAD, our goal has always been to provide a platform for Leadership, Empowerment, and Athletic Development. The Lead Team includes a core group of 5 employees, who are joined by 30 events team members at every summit.
Lead partners with like-minded brands to enhance and enrich the experiences of our community and bring attention to important causes. Our partners have included renowned brands Coca-Cola, ADIDAS, Under Armour, and Arena, and local women-owned businesses gr8nola, Better Half, and SBR Sports.
Registration for the Lead Swimming Summit is now open!
In addition to the annual summit, Lead Sports Co. offers courses on nutrition, confidence, sports psychology, and leadership through their online Academy. View all available courses by clicking here.
